Five years ago, nobody thought it was possible to achieve what I have accomplished. Today, I’m standing on the sidelines of Texas football fields, watching my work reach over millions of people worldwide.
It’s been an incredible ride, but something is changing.
If you follow me on TikTok or Instagram, you know the "New Era" of media is already here. But you also know that the algorithms are fickle. One day you’re reaching millions; the next, a computer decides my reporting from a certain area of Texas isn’t "trending" enough for your feed. Leaving the stories of our athletes and community in the cold.
That’s why I’m launching the RobbyCTV Newsletter.
I’m an award-winning reporter, a history buff, a marketer and a believer in the "Underdog." I’ve spent my career telling the stories of Texas athletes and communities that the big networks often miss or outright neglect. This newsletter is where those stories will live—permanently. No more media blackouts.
What you can expect from this space:
The Deep Dives: Beyond the 60-second highlight reel. I’ll be breaking down the history, the strategy, and the scouting reports of the games and players we love.
The Underdog Tour: Exclusive behind-the-scenes access to my travels across Texas and other behind the scenes stories.
The "New Era" Strategy: I’ll be sharing what I’ve learned about social media marketing and brand building—the same strategies that turned a one-man media company into a global brand. The same strategies that have landed major brand deals.
I’m not just a guy with a camera. I’m a warrior and reporter with a mission to prove that independent media can out-hustle the giants and the underdogs can be Kings.
Long Live the Underdog.
See you on the sidelines,
Robby Chavez Founder, RobbyCTV, Robby C Ent, South Central Texas Football