There is a seismic shift taking place in the social media marketing world as aging demographics show a revolutionary shift in the way people choose what to buy and where to work. Short form social media is all the rage these days and for good reason. Millennials born in the age bracket between (1981-1996) and Gen Z (1997-2012) are substantially reshaping the way products are sold, brands are made and where they choose to work. Businesses that don’t adapt to the new wave of short form marketing face a grave danger of being left in the dust. These two groups alone are rapidly shifting from Google SEO (Search Engine Optimization) to using TikTok and other platforms as a search engine instead. Think about it… why would they search Google when they can find the business or product they’re looking for on video? These two groups aren’t little kids anymore. They are rapidly driving and expanding the workforce. These two groups range in age from 18-43 years old making this a very important demo to reach.

Think of Sears in the early 1990’s with Amazon and Ebay arriving to the scene. Sears did not understand the new type of marketing taking place on the internet and did not take the shifting landscape very seriously. This allowed new startup companies to quickly gain ground on previously untouchable business models and eat up substantial market share in record time. Much in the same way the internet arrived for Amazon short form media such as TikTok has arrived for new upstart businesses. The shift has been more rapid with short form media than it was for the arrival of the internet. People were still adapting to buying in home computers and getting dial up service. Established companies still had a chance if they chose to slowly adapt.

Today not so much as nearly everyone owns a phone making it extremely dire for established companies to quickly shore up and improve their social media presence and channels. If they don’t, they will face stiff competition and lose market share to upstart businesses who learn how to harness this quick shifting landscape. Many companies will face threats from these upstart businesses who choose to go all in and produce content around the clock.

So, what can be done? It’s clear that traditional marketing agencies cannot keep pace with modern day creators in the social media world. You can’t blame them after all as they were schooled in the traditional SEO models. There are a significant number of creators still available for hire to help with these needs. Businesses must find them and make them part of their team. The companies that do this the quickest will be far ahead of their competition. The companies that don’t will face problems.

Some creators have small followings but are still good at creating value for the brand however the best creators and social media managers have a prepackaged following that comes with them. This means they come onboard with a large base to work with and already have a substantial presence in the content world. They are experienced and crafty at gaining followings. You can still hire creators and social media managers for a nice bargain, but this will also rapidly change as these creators prove their worth and businesses begin bidding wars for their superior services. Creators will easily make north of six figures in the future as they take the traditional roles of lead marketers within new and established businesses.